Target's most recent women's fashion line was designed with all bodies in mind, including those with disabilities and sensory-sensitivities. The new line, called Universal Thread, will feature sensory-friendly and adaptive clothing items.
Universal Thread was officially launched on February 4th, in stores and on the web, with costs ranging from $5.00 to $39.99. The design group worked with very nearly 1,000 women to ensure they were designing the highest quality jeans for those with reduced mobility.
"What we heard from nearly all of [these women] was that they dreaded shopping for new jeans,” said Mark Tritton, Target’s executive vice president and chief merchandising officer. “That’s a problem we wanted to solve. So, our design team rolled up their sleeves and got to work creating a line that caters to all women, with multiple fits, silhouettes, lengths, rises and sizes.”
The clothing line is centered around denim since it's often a staple in women's (and men's) closets; however, denim can be awkward for some people with disabilities or sensory issues. The line will incorporate denim that has smoothed creases to diminish pressure point and jeans with more extensive legs to help with dressing. The back of the jeans will be pocket-less and will have a higher rise. Sensory-friendly shirts will have flat creases, softer material, and no tags. Adaptive jeans will cost $29.99. Sensor-friendly shirts and tanks will cost between $6.00 and $8.00.
"The Universal Thread is tied in with making extraordinary style accessible to everybody, while offering remarkable esteem and never trading off on quality," Mark Tritton, Target's official VP and head promoting officer, said in an announcement.
Last October, Target extended its children dress line, Cat and Jack, to incorporate adaptive and sensor-friendly clothing. This is the first time the big-box retailer has included adaptive-apparel options for adults. Target’s latest women’s fashion line was designed with all bodies in mind, including those with disabilities and sensory-sensitivities.