While putting on your clothes may seem like an uncomplicated task, it can prove to be strenuous for 1 in 5 Americans living with reduced mobility or any other sort of restriction. Getting dressed is just one of the many challenges people with disabilities have to deal with daily in a world that is extremely unaccommodating.
Tommy Hilfiger is leaving no stone unturned in a bid to change that disparity. In line with this, the renowned American brand is expanding its Tommy Adaptive line for spring.
The new collection was unveiled on March 28 and is the brand's second adult collection. The recently-launched Spring 2018 Adaptive Collection is up for grabs online and it offers a broad range of options for differently-abled men and women.
The adaptive line’s ad campaign includes a slew of differently-abled talents such as American Paralympic athlete Jeremy Campbell, lifestyle and beauty blogger Mama Caxx, dancer Chelsie Hill, and Jeremiah Josey, who's an autistic chef and published author.
The line will include adaptive features such as improved velcro closures, bungee cord closures and a myriad of other characteristics to help people with disabilities dress up while sitting down. The collection will elaborate on the previously launched line's adaptive features that include wider hems on pants and magnetic closures for shirts.
A trench coat for women will cost about $150 while women’s t-shirt comes bearing a price tag of about $40, with dresses, shirts, and pants falling in between. The men's line, on the other hand, ranges from around $130 for a windbreaker to $30 for a t-shirt. The clothing does not deviate from Tommy Hilfiger's signature style.
“Tommy Adaptive’s mission is to be inclusive and empower people of all abilities to express themselves through fashion,” the brand noted in a press release (via Mashable).
After releasing its first adaptive clothing line for children in 2016, Tommy Hilfiger introduced the adult line in the fall of 2017. The coveted brand was one of the first to delve into adult options, and other popular brands such as Target have followed in its footstep to include adaptive clothing option.
(Image Credit: ABC Television Stations / YouTube screencap)